Tag Archives: Role models: Inspire a generation

DWP Finally Own Up To Fake Online Campaign

role-models-dwpThe DWP have admitted their involvement in the Role Models: Inspire A Generation youtube channel after first attempting to mislead people that it was initiated ‘by young disabled people for young disabled people’.

The youtube channel hosts 50 videos of disabled people with successful careers and has been criticised as being soft propaganda for the vicious cuts to disability benefits.

The youtube page previously gave no indication that it was a government run campaign, however this has now been changed to admit that: “This account is a co-production between young disabled people and the Department for Work and Pensions.”

The facebook page for the campaign, which also gave no information that it was a government run page, is still missing after it disappeared shortly after it was launched.  Scores of people had visited the page to criticise DWP inspired policies which are forcing hundreds of thousands of disabled people into desperate poverty.

Luckily the youtube channel, which currently has a less than impressive 49 subscribers, is still accepting comments.  The DWP say they want to encourage open and lively debate – but no swearing.

You can join in the open and lively debate at: http://www.youtube.com/user/rolemodelsinspire/

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DWP Hides Behind Disability Charities In Fake Youtube Campaign

inspire-generation1The DWP’s crude attempt at inspiration porn has disappeared from facebook after several people were critical of the “Role models: Inspire a generation” campaign.

This campaign appears to be a cheap way to provide soft cover for the the vicious cuts to disability and housing benefits currently taking place and features youtube videos of high profile disabled people with good jobs. At a time when many disabled people’s incomes – and even homes – are coming under savage attack, the Government’s inspirational message seems to be that those forced into poverty by the cuts only have themselves to blame for not being Paralympians or entrepreneurs.

Perhaps the most insidious aspect of this campaign however, is that anyone visiting the youtube page – which still exists – would have no idea this was a government run campaign. In fact the page even claims to be “By young disabled people; *for* young disabled people”.

This is a lie. The truth is revealed on the website for the Office For Disability Issues where the announcement for the launch of the campaign says:

“DWP has been working with a group of young disabled people who have provided advice and direction to the campaign. They were nominated by organisations such as National Children’s Bureau, Whizz-Kidz, Apasenth, Essex Unite, Include Me Too and Disability Rights UK.

“With the help of these young people, DWP has produced short, subtitled video clips of a wide range of role models, who talk about their aspirations and achievements, and any barriers they have had to overcome.”

In other words, this campaign is by the DWP themselves and only exists to serve their grubby aims. This is why the youtube channel and facebook page were launched with an accompanying statement from a DWP Minister.

There is no information given at all on the youtube page to suggest that this is a DWP run campaign. The only clue to government involvement comes from scrolling through the youtube feed, where the only other channel the Role Models page has subscribed to is the DWP themselves.


This blatant and bungled dishonesty by the DWP could bring the entire charitable sector into disrepute.  The next time you see a campaign which appears to be run by a charity such as Whizz-kidz or Disability Rights UK then look very closely to check that Iain Duncan Smith isn’t lurking somewhere behind the scenes.

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Achieve Your Potential Or Starve, The Government’s Real Message To Young Disabled People

Atos-for-profitAny campaign from this Government which claims to support disabled people should be viewed with suspicion and the latest offering from the DWP is no exception.

The department yesterday put out a press release boasting: “Celebrities have joined forces with the government to help launch a campaign aiming to promote positive role models for disabled people.”

This campaign features a youtube channel where 50 videos have been posted which have “been produced with a focus on overcoming barriers”.  Many of these videos are unsurprisingly about disabled people who have high flying careers, such as Dame Anne Begg, or are stories of disabled entrepreneurs.

The accompanying press release includes a gushing quote from Emmerdale actor Kitty McGeever explaining how after becoming disabled it ‘took some time to get back into work’ but she managed it with the help of the Government’s Access To Work scheme.

This scheme provides funding for workplace adaptions, travel or some care needs for disabled people in employment.  The number of people benefiting from Access To Work has plummeted by over a third since this Government weren’t elected showing the true situation for disabled people currently seeking employment.

Whilst this campaign may be a cheap attempt to improve those figures, it comes against a background of savage cuts to benefits, services and housing for disabled people.  It is a campaign run by a government which is declaring hundreds of thousands of sick and disabled people to be ‘fit for work’ with the aim of stopping their benefits.  A government which has been only too happy to force sick and disabled claimants onto workfare as part of the Work Programme –  with no public scrutiny of where they are being sent or for how long.  A government that is set to force potentially hundreds of thousands of disabled people from their homes due to the bedroom tax, benefit cap and other measures.

And when Personal Independence Payments (PIP) fully replace Disability Living Allowance, this is a Government which will have slashed completely a vital benefit for 20% of disabled people.

This move alone is likely to mean that over 50% of disabled people are forced to leave work as funding for specialist equipment, care and transport disappears*.

Vast numbers of disabled people are set to be plunged into poverty by these measures, and it is this which reveals the true intentions of this latest DWP run project.  One of the charities involved in the campaign is quoted as saying that the “project is about showing what disabled people can do – not what they can’t”.

This is eerily similar to David Cameron’s line when interviewed shortly after the  opening of the Paralympic games when he said: “It’s about the inspiration and it will change people’s minds and that’s what matters. It’ll teach people about what they can do, rather than what they can’t do.”

It is also the line used to justify the benefit-stripping Work Capability Assessment which according to the DWP focuses on “what an individual can do despite their health condition, rather than simply what they can’t.”

Minister for Murdering Disabled People, Esther Mcvey also pops up in this week’s press release, and whilst not quite so explicit, her underlying message is the same:  “young disabled people tell me they want to see more inspiring role models to show where disabled people have achieved their ambitions despite the odds being stacked against them”

For young disabled people the odds are stacked against them like never before due to this Government and in this context the true nature of the DWP’s latest campaign becomes clear.  This is not about providing role models for young disabled people or helping people fulfill their potential or even changing perceptions of disabled people as is claimed.  This Government doesn’t care about any of that.  This campaign is yet more insidious DWP propaganda attempting to give the impression that those plunged into poverty due to the ruthless cuts to disability benefits will only have themselves to blame.  If only they’d learnt to play wheelchair rugby, or been a fucking Dame, then they could afford to put the heating on.

The campaign also has a facebook page which might be a good place to share experiences of what people can no longer do due to the vicious cuts to benefits: https://www.facebook.com/Rolemodelsinspire

Dawn Willis writes well about this kind of narrative: ‘I’m not Stephen Fry, how damaging is that?’ from Dawn

*this figure comes from a survey carried out by Disability Rights UK (DRUK) which reported that 56% of those asked said they would have to leave work if they lost their DLA.  DRUK are notoriously in the pockets of the DWP, with Chief Executive Liz Sayce writing a report which recommended the closure of the Remploy factories.  The survey relating to the number of people likely to leave work due to PIP seems to have disappeared from DRUK’s website, for which there is surely an entirely innocent explanation.

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