The last time the DWP used the word workie they were encouraging young people to tweet pictures of themselves whilst they were being exploited on unpaid work experience schemes. It was a predictable disaster that was roundly ignored by the nation’s youth. Now they have decided that a Workie is actually a giant multi-coloured monster like the one pictured. Really.
This is Pension Minster Ros Altmann’s big idea to encourage small employers to sign up their staff to Workplace Pensions. The Workie will debut on prime time televion tonight in a series of ads accompanied by a twitter campaign using the hashtag #DontIgnoreIt.
It is astonishing that the (unelected) Pension’s Minister should attempt to treat the public like small chldren. This is what the government thinks of normal people. That we are fucking idiots who can be persuaded to do as we’re told by a giant furry kid’s TV character. At a time of so-called austerity latte slurping wankers at some advertising agency have been paid real money for this embarrassment. Our money. £8.5 million pounds of it. According to a gushing DWP press release Ros Altmann was personally involved in designing the character. You can tell. It’s shit.
There are lots of things currently taking place that shouldn’t be ignored, besides workplace pensions. Like Ros Altmann’s idea that we should work until we die. Or record street homelessness. Or the growing number of deaths linked to welfare reforms. This bungled pensions campaign is a good chance to let everybody know just how far the chaos and carnage dealt out by the DWP has gone. #DontIgnoreIt