Advertising agency Iris, who won a lucrative contract with the Department of Work and Pensions to help launch changes to sickness and disability benefits, have produced an internal document portraying benefit claimants and disabled people as chavs, alcoholics and criminals.
Iris won the £2 million contract tohelp launch Employment Support Allowance back in 2008. The company has several other lucrative government contracts, most famously designing the creepy Wenlock and Mandeville Olympic mascots. They also count Argos as one of their major clients.
The document, called “Iris on Benefits”, features a series pf photographs such as the one above, to illustrate information about the company’s employee benefits schemes such as the page outlining maternity pay – which comes complete with a photograph of a young pregnant woman dressed in typical ‘chav’ attire, smoking a cigarette.
Other pictures show people swigging from bottles of cider, a man on a mobility scooter wearing a Burberry cap, and teenagers in baseball caps apparently running away from a Security Guard.
Perhaps most grotesque of all, the people in the photographs are the chinless Tarquins who actually work for the company. What fun that must have been for the privileged little wank stains: “let’s all dress up as poor people for the day, what absolutely wonderful spiffing fun, we can pretend to loot our cappuccinos from the patisserie”.
So proud were the ‘creatives’ who came up with the idea, that they even submitted what is an internal document to Campaign Magazine to show it off.
Whilst many in the advertising industry have condemned the company, including the blogger who initially published the photographs, others have revealed the true face of many in the coke addled advertising industry. When one commenter observes how this document reveals that people “who receive benefits are ‘fair game’ and how, to use Owen Jones’s phrase, the working class are demonized”, he is answered by Muz, allegedly posting with an Iris email, replies “I smell…(sniff sniff) Jealousy…”.
This blog has generally avoided the liberal outrage every time some twat of a comedian says something unpleasant on twitter. But this is very different. Despite all appearances to the contrary, Iris are not comedians. They are a major advertising agency given huge sums of government money. And this is how they spend it. That a company with such an unpleasant internal culture should win contracts to handle benefit changes, or the Olympic Games, perhaps says more about this and the last government’s attitude towards those with least than anything else. Well it also reveals that a lot of people who work in advertising are cunts. But then that’s not really news.
Iris are on twitter @irisworldwide and facebook at:
Speaking of comedians, it’s interesting that Frankie Boyle, virtually alone amongst high profile celebrities, spent last week tweeting furiously to support the Atos protests. That he should be aware of the current brutal treatment of disabled people, but still thinks his jokes are a good idea, makes him a bit like some sleazy Bavarian comedian telling anti-semitic jokes in the Auschwitz staff bar.